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IDC’s Popal on Apple’s Earnings, Smartphone Competitors

Bloomberg Technology Thursday 30 July 2026, 22:23 UTC 1 min read
Key Points

Nabila Popal, Senior Director of Data & Analytics at IDC, discusses the current state of the global smartphone market, highlighting a 7% decline in shipments in the second quarter due to extended upgrade cycles and a memory crisis impacting supply chains. Despite these headwinds, Apple has demonstrated remarkable resilience, achieving double-digit year-on-year shipment growth of 15% and strong iPhone revenue performance. She speaks with Romaine Bostick & Emily Graffeo on "The Close."

Nabila Popal, Senior Director of Data & Analytics at IDC, discusses the current state of the global smartphone market, highlighting a 7% decline in shipments in the second quarter due to extended upgrade cycles and a memory crisis impacting supply chains. Despite these headwinds, Apple has demonstrated remarkable resilience, achieving double-digit year-on-year shipment growth of 15% and strong iPhone revenue performance. She speaks with Romaine Bostick & Emily Graffeo on "The Close." (Source: Bloomberg)
IDC (ORG) Popal (PERSON) Nabila Popal (PERSON) Data & Analytics (ORG) Apple (ORG) iPhone (ORG) Romaine Bostick & Emily Graffeo (ORG)
Originally published by Bloomberg Technology Read original →

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