No apologies, no freebies: the man who makes Andy Burnham’s jackets on how to weather a storm

The Guardian Politics Saturday 01 August 2026, 07:00 UTC By Chloe Mac Donnell 1 min read

Key Points

Private White VC’s James Eden says PM should not be criticised for wearing a high-quality British-made brandIt has not yet been two weeks since James Eden, the founder of the Manchester men’s clothier Private White VC, saw one of his best-known customers move in to No 10 Downing Street. In any sane world the man who makes the prime minister’s jackets would be popping open the champagne. His garments have been seen by millions of people and described by journalists all over the world writing...

Private White VC’s James Eden says PM should not be criticised for wearing a high-quality British-made brand

It has not yet been two weeks since James Eden, the founder of the Manchester men’s clothier Private White VC, saw one of his best-known customers move in to No 10 Downing Street.

In any sane world the man who makes the prime minister’s jackets would be popping open the champagne. His garments have been seen by millions of people and described by journalists all over the world writing about Burnham’s buttoned-down style.

Andy Burnham’s (PERSON) James Eden (PERSON) British (ORG) Manchester (ORG) Private White VC (ORG) Burnham (PERSON)

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