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If You Can’t Beat A.I., Outdress It, Tech Firms and Their Swag Say

If You Can’t Beat A.I., Outdress It, Tech Firms and Their Swag Say
NYT Technology Monday 03 August 2026, 09:00 UTC By Erin Griffith 1 min read
Key Points

Over the years, tech workers have proudly worn nerdy company-branded gear. But this generation of hot companies is getting fancy with its merch.

Over the years, tech workers have proudly worn nerdy company-branded gear. But this generation of hot companies is getting fancy with its merch. [Image text:] thinking LEGACY TTA
Tech Firms (ORG)
Originally published by NYT Technology Read original →

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