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Mark Penn: AI Won’t Replace Agencies

Bloomberg Technology Monday 03 August 2026, 16:02 UTC 1 min read
Key Points

Aug 3rd, 2026 Mark Penn: AI Won’t Replace Agencies Stagwell CEO Mark Penn joined Bloomberg Open Interest to explain how AI is helping the marketing challenger win major global clients and deliver everything from smarter targeting to faster production. He argues that AI won’t replace agencies because managing thousands of enterprise campaigns still demands technology, creativity and human expertise.

Aug 3rd, 2026 Mark Penn: AI Won’t Replace Agencies Stagwell CEO Mark Penn joined Bloomberg Open Interest to explain how AI is helping the marketing challenger win major global clients and deliver everything from smarter targeting to faster production. He argues that AI won’t replace agencies because managing thousands of enterprise campaigns still demands technology, creativity and human expertise.
Mark Penn (PERSON) Bloomberg Open Interest (ORG) AI (ORG)
Originally published by Bloomberg Technology Read original →

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