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Why Apple Wants You to Upgrade More Often

Bloomberg Technology Monday 03 August 2026, 18:27 UTC 1 min read
Key Points

Aug 3rd, 2026 Why Apple Wants You to Upgrade More Often Apple is making a big bet that customers would rather pay by the month than all at once, with its new Apple Upgrade program designed to make upgrading your devices feel more like a subscription. Bloomberg's Mark Gurman joins Ed Ludlow on "Bloomberg Tech."

Aug 3rd, 2026 Why Apple Wants You to Upgrade More Often Apple is making a big bet that customers would rather pay by the month than all at once, with its new Apple Upgrade program designed to make upgrading your devices feel more like a subscription. Bloomberg's Mark Gurman joins Ed Ludlow on "Bloomberg Tech."
Apple (ORG) Apple Upgrade (ORG) Bloomberg (ORG) Mark Gurman (PERSON) Ed Ludlow (PERSON) Bloomberg Tech (ORG)
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