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Snap Projects Strong Sales Growth Ahead of AR Glasses Debut

Bloomberg Technology Monday 03 August 2026, 20:19 UTC By Alexandra S. Levine 1 min read
Key Points

Snap Projects Strong Sales Growth Ahead of AR Glasses Debut Snap Inc. posted higher-than-projected quarterly sales and gave an upbeat forecast for the current period, signaling optimism ahead of the September commercial debut of its first pair of augmented reality glasses. Revenue jumped 19% to $1.6 billion for the quarter ended June 30, beating analysts’ average estimate of $1.54 billion. Advertising revenue, which makes up the bulk of Snap’s sales, grew 9% to $1.28 billion.

Snap Projects Strong Sales Growth Ahead of AR Glasses Debut Snap Inc. posted higher-than-projected quarterly sales and gave an upbeat forecast for the current period, signaling optimism ahead of the September commercial debut of its first pair of augmented reality glasses. Revenue jumped 19% to $1.6 billion for the quarter ended June 30, beating analysts’ average estimate of $1.54 billion. Advertising revenue, which makes up the bulk of Snap’s sales, grew 9% to $1.28 billion.
AR Glasses Debut Snap Inc. (ORG) Snap (ORG)
Originally published by Bloomberg Technology Read original →

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