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Spotify Users Climb 12% Following Splashy Product Announcements

Bloomberg Technology Tuesday 04 August 2026, 10:02 UTC By Ashley Carman 1 min read
Key Points

Spotify Users Climb 12% Following Splashy Product Announcements Spotify Technology SA, the world’s largest music streaming service, boosted its total users to 777 million, an increase of 12% from the same time last year, suggesting a new suite of products and content offerings is attracting new customers. The Stockholm-based company reported a 9% increase in paying subscribers to 300 million, slightly ahead of analysts’ forecasts for 299.2 million.

Spotify Users Climb 12% Following Splashy Product Announcements Spotify Technology SA, the world’s largest music streaming service, boosted its total users to 777 million, an increase of 12% from the same time last year, suggesting a new suite of products and content offerings is attracting new customers. The Stockholm-based company reported a 9% increase in paying subscribers to 300 million, slightly ahead of analysts’ forecasts for 299.2 million.
Spotify Users Climb (ORG) Spotify Technology SA (ORG) Stockholm (LOCATION)
Originally published by Bloomberg Technology Read original →

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