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Lululemon Is At War With Itself

Bloomberg Markets Wednesday 05 August 2026, 09:00 UTC 1 min read
Key Points

Aug 5th, 2026 Lululemon Is At War With Itself Lululemon built its reputation on leggings. But a product launch earlier this year quickly turned into a see-through problem. Now, the embattled athleisure giant has a new CEO and a seemingly fresh start.

Aug 5th, 2026 Lululemon Is At War With Itself Lululemon built its reputation on leggings. But a product launch earlier this year quickly turned into a see-through problem. Now, the embattled athleisure giant has a new CEO and a seemingly fresh start. Lily Meier reports.
Lululemon (PERSON) Lily Meier (PERSON)
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