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Business & Finance

Darth Vader to become a TikTok star as Disney strikes deal on short video

The Guardian Business Wednesday 05 August 2026, 14:01 UTC By Michael Savage Media editor 1 min read
Key Points

Iconic characters and memorable scenes from back catalogue made available to group of creator fansThe likes of Darth Vader, Spider-Man and Moana are about to become TikTok stars for the first time – at least now on an official basis – after Walt Disney struck a “first of its kind” deal with the booming short-video platform. In an acknowledgment of the influence fan-made content now has in the entertainment industry, a select group of creators will be allowed to use iconic characters and...

Iconic characters and memorable scenes from back catalogue made available to group of creator fans

The likes of Darth Vader, Spider-Man and Moana are about to become TikTok stars for the first time – at least now on an official basis – after Walt Disney struck a “first of its kind” deal with the booming short-video platform.

In an acknowledgment of the influence fan-made content now has in the entertainment industry, a select group of creators will be allowed to use iconic characters and memorable scenes from Disney’s back catalogue.

Continue reading...
Darth Vader (PERSON) TikTok (ORG) Disney (ORG) Moana (PERSON) Walt Disney (PERSON)
Originally published by The Guardian Business Read original →

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