Business & Finance
Planet Fitness Cuts Outlook on Sluggish Member Sign-Ups
Key Points
Planet Fitness Cuts Outlook on Sluggish Member Sign-Ups Planet Fitness Inc. cut its profit outlook as it invests in marketing and tinkers with pricing to boost sluggish member sign-ups. The budget-friendly gym operator now expects adjusted net income to fall 3% this year, compared with a previous expectation of a 2% decline. It’s developing a new marketing campaign to reach a broader audience, and has “initiated and expanded tests around pricing, member experience, and retention,” it said.
Planet Fitness Cuts Outlook on Sluggish Member Sign-Ups
Planet Fitness Inc. cut its profit outlook as it invests in marketing and tinkers with pricing to boost sluggish member sign-ups.
The budget-friendly gym operator now expects adjusted net income to fall 3% this year, compared with a previous expectation of a 2% decline. It’s developing a new marketing campaign to reach a broader audience, and has “initiated and expanded tests around pricing, member experience, and retention,” it said.