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GTA VI Preorders Are ‘Unprecedented,’ Take-Two Says

Bloomberg Technology Friday 07 August 2026, 17:00 UTC 1 min read
Key Points

Aug 7th, 2026 GTA VI Preorders Are ‘Unprecedented,’ Take-Two Says Take-Two shares climbed after quarterly bookings beat estimates, but investors remain focused on the biggest event in the company’s pipeline, the launch of Grand Theft Auto VI. Bloomberg’s Jason Schreier discusses what Take-Two is calling “unprecedented” preorder demand, why expectations for the game are so high, and what to watch for when Rockstar unveils an extended look at GTA VI gameplay ahead of its November release. He...

Aug 7th, 2026 GTA VI Preorders Are ‘Unprecedented,’ Take-Two Says Take-Two shares climbed after quarterly bookings beat estimates, but investors remain focused on the biggest event in the company’s pipeline, the launch of Grand Theft Auto VI. Bloomberg’s Jason Schreier discusses what Take-Two is calling “unprecedented” preorder demand, why expectations for the game are so high, and what to watch for when Rockstar unveils an extended look at GTA VI gameplay ahead of its November release. He joins Ed Ludlow on "Bloomberg Tech."
GTA VI (ORG) Grand Theft Auto VI (ORG) Bloomberg (PERSON) Jason Schreier (PERSON) Ed Ludlow (PERSON) Bloomberg Tech (ORG)
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