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Can Netflix Save a Summer Slump With a Stunt on Sunset Boulevard?

NYT Business Saturday 08 August 2026, 02:56 UTC By Nicole Sperling 1 min read

Key Points

The actor Nathan Shoop is living inside a 3-foot-deep by 25-foot-wide billboard to promote a Netflix film.

The actor Nathan Shoop is living inside a 3-foot-deep by 25-foot-wide billboard to promote a Netflix film. [Image text:] OUSE HOWLONGOAN YOUSURVVE? NET

Netflix Save (PERSON) Sunset Boulevard (LOCATION) Nathan Shoop (PERSON) Netflix (ORG)

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