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Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz

The Guardian Business Saturday 08 August 2026, 13:00 UTC By Zoe Wood 1 min read
Key Points

The elderflower drink is enjoying explosive growth, with Campari, Sarti Rosa and limoncello varieties also taking offIt’s the summer of spritz as British sales figures show the Hugo elderflower cocktail snapping at the heels of the market-leader Aperol to be this year’s favourite drink. The number of Hugos ordered in bars nearly tripled in the three months to the end of June while demand for the vibrant red Campari spritz surged 52%.

The elderflower drink is enjoying explosive growth, with Campari, Sarti Rosa and limoncello varieties also taking off

It’s the summer of spritz as British sales figures show the Hugo elderflower cocktail snapping at the heels of the market-leader Aperol to be this year’s favourite drink.

The number of Hugos ordered in bars nearly tripled in the three months to the end of June while demand for the vibrant red Campari spritz surged 52%.

Continue reading...
Hugo (EVENT) UK (LOCATION) Campari (ORG) Sarti Rosa (PERSON) British (ORG) Hugos (ORG)
Originally published by The Guardian Business Read original →

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