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Dating App Bumble to Let Men Make the First Move With Messaging Change

Bloomberg Technology Tuesday 11 August 2026, 12:30 UTC By Samantha Kelly 1 min read
Key Points

Consumer Tech Bumble Gives Men a Shot at First Move in a Shift for the Dating App Bumble Inc. will allow men to make the first move in messaging on its dating app, marking a major reversal from the company’s signature women-go-first model as it seeks to court younger users and deliver on a long-promised turnaround. The new concept, which is rolling out Tuesday to all users globally, allows anyone to send an opening message, assuming they’ve matched first. The company is also increasing the...

Consumer Tech Bumble Gives Men a Shot at First Move in a Shift for the Dating App Bumble Inc. will allow men to make the first move in messaging on its dating app, marking a major reversal from the company’s signature women-go-first model as it seeks to court younger users and deliver on a long-promised turnaround. The new concept, which is rolling out Tuesday to all users globally, allows anyone to send an opening message, assuming they’ve matched first. The company is also increasing the message-response window to 72 hours, up from 24 hours, after it said users reported feeling pressure to reply quickly.
First Move (ORG)
Originally published by Bloomberg Technology Read original →

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