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Phoebe Gates Knew Phia App Took Credit For Sales It Didn’t Drive

Bloomberg Markets Tuesday 11 August 2026, 20:07 UTC 1 min read
Key Points

Phia co-founders Phoebe Gates and Sophia Kianni pushed for features in the startup’s software that took credit for sales it didn’t drive. The founders were aware of the practice for at least seven months. Olivia Solon reports.

Phia co-founders Phoebe Gates and Sophia Kianni pushed for features in the startup’s software that took credit for sales it didn’t drive. The founders were aware of the practice for at least seven months. Olivia Solon reports. (Source: Bloomberg)
Phoebe Gates (PERSON) Drive Phia (PERSON) Sophia Kianni (PERSON) Olivia Solon (PERSON) Bloomberg (PERSON)
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