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Perceived naturalness emerges as key driver of public support for climate technology

Perceived naturalness emerges as key driver of public support for climate technology
Phys.org Tuesday 11 August 2026, 20:40 UTC 1 min read
Key Points

From nuclear energy to lab-grown meat, the list of effective but unpopular climate solutions is long. A new University of Colorado Boulder study sheds light on why people reject or accept some proposed sustainability technologies: If it doesn't seem natural, they won't go for it. And that holds across political ideologies.

From nuclear energy to lab-grown meat, the list of effective but unpopular climate solutions is long. A new University of Colorado Boulder study sheds light on why people reject or accept some proposed sustainability technologies: If it doesn't seem natural, they won't go for it. And that holds across political ideologies.
University of Colorado Boulder (ORG)
Originally published by Phys.org Read original →

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