Podcaster Alex Cooper is Shutting Down Unwell Beverages

Podcaster Alex Cooper’s Beverage Business Is Shutting Down The superstar podcaster launched a line of drinks in 2025 in partnership with Nestlé and sold at Target stores Top podcaster Alex Cooper’s beverage business is shutting down, demonstrating the challenges online creators often have in diversifying their work away from content. Cooper’s Unwell Beverage Co., which she launched in partnership with Nestlé SA in 2025, is planning to introduce more flavors tied to the Halloween season and will subsequently cease production across all of the brand’s line of beverages, according to people familiar with the matter. Target Corp., the brand’s main distribution partner, is selling through its supply, the people said, asking not to be named because they aren’t authorized to speak about the plans publicly.