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Hiroshi Okuda, Disrupter Who Revived Toyota in the 1990s, Dies at 93

Hiroshi Okuda, Disrupter Who Revived Toyota in the 1990s, Dies at 93
NYT Business Friday 14 August 2026, 19:33 UTC By Clay Risen 1 min read
Key Points

Hiroshi Okuda sitting in the newly developed Prius in 1997. He pressed Toyota to finish the car, which had been in development for years, as other companies raced to be the first to introduce a hybrid.

Hiroshi Okuda sitting in the newly developed Prius in 1997. He pressed Toyota to finish the car, which had been in development for years, as other companies raced to be the first to introduce a hybrid.
Hiroshi Okuda (PERSON) Disrupter (ORG) Toyota (ORG) Dies (ORG) Prius (ORG)
Originally published by NYT Business Read original →

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