Business & Finance
‘Picky bits’ on the menu as British shoppers snap up picnic food in heatwave
The Guardian World
Tuesday 18 August 2026, 10:29 UTC
By Alex Daniel
1 min read
Key Points
Consumers also turn to supermarket deals to save money, helping slow grocery price inflationBusiness live – latest updatesShopping baskets took on a decidedly summery complexion during last month’s heatwaves as consumers filled up on a British picnic staple: picky bits, and grocery inflation slowed. Spending rose on foods such as potato salad, olives and coleslaw, while ice-cream sales also increased, according to new data from Worldpanel by Numerator, a market research company.
Consumers also turn to supermarket deals to save money, helping slow grocery price inflation
Shopping baskets took on a decidedly summery complexion during last month’s heatwaves as consumers filled up on a British picnic staple: picky bits, and grocery inflation slowed.
Spending rose on foods such as potato salad, olives and coleslaw, while ice-cream sales also increased, according to new data from Worldpanel by Numerator, a market research company.
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Originally published by The Guardian World
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