Brits are stuck in a haircare rut with 55% washing the same way since their teens

Brits are stuck in a haircare rut with 55% washing the same way since their teens A survey shows hair washing is treated as a mundane chore by the vast majority of us - but haircare brand method has come forward with a fun way to jazz up the everyday task Brits are stuck on rinse and repeat when it comes to haircare and are in desperate need of a shake-up, according to new research. A staggering 55% have been following the same wash routine since their teens, while more than a third (36%) admit they wash their hair on autopilot. But despite treating it like another mundane chore, 71% said freshly-washed locks have a positive effect on their mood, according to the survey by method. The haircare brand has teamed up with TV presenter and drag artist Danny Beard to launch method presents: Hairography, a dance routine designed to give hair wash day a serious glow-up. Packed with hair flips, scalp massage and plenty of attitude, the sequence aims to transform a dull chore into a feel-good ritual. Danny said: “I've built a career on confidence, self-expression and the power of a great hair flip. Hair isn’t just hair, it’s part of our identity, our energy and the way we tell the world who we are. “When your hair looks and feels good, you feel that shift in confidence. Working with method to create this Hairography routine was about taking something we often rush through and turning it into a moment of self-expression and joy. “Whether it’s a little movement, self-care, or simply taking time to reconnect with yourself, it’s the small rituals that truly have the power to transform your mood.” The survey also found that around 31% skip the recommended second shampoo altogether, despite the benefits of a more thorough cleanse being widely recommended by hair experts. But there is hope with 35% saying they’d like to revamp their routine. Celebrity hair stylist and trichologist Mark Blake said: “Most people seriously underestimate how much movement benefits the hair and scalp. “method's research shows that people want more from their hair wash routine but simply aren't committing the time and energy it deserves. “Taking a few extra minutes to really work your shampoo into the scalp, properly rinse and give your head a good massage can make a real difference – not just to the health of your hair and scalp, but to how you feel afterwards. “That’s exactly why the Hairography routine is designed to bring more movement, intention and feel-good energy to wash day.” Mark added that washing your hair every day can be beneficial for scalp health, while taking at least four minutes to properly lather and rinse can help remove product build-up and prevent a dry or irritated scalp. A scalp massage can support healthy hair follicles by increasing blood flow, while switching up shampoo and conditioner can help give the hair and scalp the ingredients and stimulation they need. A method spokesperson said: “Washing your hair is something people already spend time on – so why not choose to make that time transformative? “We were saddened, though not surprised, that over a third of us rush through on autopilot, which is why method presents: Hairography is about bringing awareness to how small but powerful the hair wash moment can be when your energy lifts, confidence builds and attitude awakens. “It's not just a dance – it's permission to feel good, express yourself and make the shift to be your most authentic self. Our aim is to turn that everyday ritual into a moment of joy and self-expression. And whilst it isn’t imperative to use method haircare, the scent-sational fragrances definitely help!” method presents: Hairography is available to learn here and through a one-week takeover at FRAME from September 16 to 23, launching with an exclusive session with Danny Beard on September 15. You can book classes here.