Science
Tourist sign translations made more culturally fluent by AI system
Key Points
A new artificial intelligence, or AI, translation model could improve the accuracy and cultural appropriateness of Chinese-English public signs at tourist attractions, according to research in the International Journal of Environmental Technology and Management. The approach treats translation as more than a word-for-word conversion and combines machine translation with principles from eco-translatology, in which language, culture and social context are considered.
A new artificial intelligence, or AI, translation model could improve the accuracy and cultural appropriateness of Chinese-English public signs at tourist attractions, according to research in the International Journal of Environmental Technology and Management. The approach treats translation as more than a word-for-word conversion and combines machine translation with principles from eco-translatology, in which language, culture and social context are considered.