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Major YouTube creators are facing backlash for accepting AI money
Entertainment
Major YouTube creators are facing backlash for accepting AI money
The Verge
Friday 21 August 2026, 13:37 UTC
By Charles Pulliam-Moore
1 min read
Key Points
Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam "Kold" Kolder have posted videos of themselves demonstrating what's possible with AI platform Higgsfield. The videos highlight Higgsfield's recently added Seedance 2.5 functionality and pitch these technologies as the future of video production. In response to these videos, other creators started sharing what appear to be screenshots of partnership offers they'd received from PR firms...
Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam "Kold" Kolder have posted videos of themselves demonstrating what's possible with AI platform Higgsfield. The videos highlight Higgsfield's recently added Seedance 2.5 functionality and pitch these technologies as the future of video production.
In response to these videos, other creators started sharing what appear to be screenshots of partnership offers they'd received from PR firms working on Higgsfield's behalf. All of this led fans to the conclusion that Higgsfield has been trying to use creators to boost its profile and garner goo …
Read the full story at The Verge.
Originally published by The Verge
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