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Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

The Guardian World Tuesday 25 August 2026, 03:44 UTC By Luca Ittimani 1 min read
Key Points

Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’Follow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWoolworths’ latest Disney “Ooshie” collectables have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales. The latest rubber figurine promotion was scheduled to end on Tuesday, but...

Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’

Woolworths’ latest Disney “Ooshie” collectables have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales.

The latest rubber figurine promotion was scheduled to end on Tuesday, but strong customer interest meant Woolworths prematurely ran out of Ooshies a week ago.

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Woolworths (ORG) Coles (ORG) Australia (LOCATION) Disney “Ooshie (ORG) Australian (ORG) Ooshies (EVENT)
Originally published by The Guardian World Read original →

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