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In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles

In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles
South China Morning Post Wednesday 26 August 2026, 00:46 UTC By Bloomberg 1 min read
Key Points

Ooshies were not just fun to collect – the tiny plastic Disney figurines were powerful enough to move sales between Australia’s supermarket giants. Woolworths Group said on Wednesday that Australian food sales jumped 7.6 per cent in the first eight weeks of the 2027 financial year, with its Ooshies promotion contributing an estimated 1.5 to 2 percentage points of growth. That accelerated from 4.6 per cent sales growth in the 2026 financial year.

Ooshies were not just fun to collect – the tiny plastic Disney figurines were powerful enough to move sales between Australia’s supermarket giants. Woolworths Group said on Wednesday that Australian food sales jumped 7.6 per cent in the first eight weeks of the 2027 financial year, with its Ooshies promotion contributing an estimated 1.5 to 2 percentage points of growth. That accelerated from 4.6 per cent sales growth in the 2026 financial year. Chief rival Coles Group felt the other side of the... [Image text:] OSHIES DIsNep PIXAR WARS Moana Maui Pua Hei Hei Kakamora Elsa Anna Stitch Lilo Judy Hopps Jessie Woody Buzz Bullseye Lightyear Lilypad Mike Anxiety Sulley Joy Lightning McQueen Spider-Man Hulk Tombstone Scorpion Tarantula The Thing Wolverine Doctor Doom Thor Gambit
Australia (LOCATION) Disney (ORG) Woolworths (ORG) Coles Ooshies (ORG) Woolworths Group (ORG) Australian (ORG) Coles Group (ORG)
Originally published by South China Morning Post Read original →

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