Bots and bargains: Zara owner launches cut-price Lefties in UK to rival Primark

The Guardian UK Thursday 27 August 2026, 14:00 UTC By Sarah Butler 1 min read

Key Points

First robot-assisted outlet opens in Liverpool to take on Shein and supermarkets in clothing, shoes and homewares Business live – latest updatesThe owner of Zara is taking on Primark, Shein and the supermarkets with the launch of its cut-price chain Lefties in Britain, backed by an army of robots. The Spanish fashion brand opened its first UK store in Liverpool on Thursday, a few weeks after quietly launching its UK website.

First robot-assisted outlet opens in Liverpool to take on Shein and supermarkets in clothing, shoes and homewares

Business live – latest updates

The owner of Zara is taking on Primark, Shein and the supermarkets with the launch of its cut-price chain Lefties in Britain, backed by an army of robots.

The Spanish fashion brand opened its first UK store in Liverpool on Thursday, a few weeks after quietly launching its UK website.

Zara (ORG) UK (LOCATION) Primark First (ORG) Liverpool (LOCATION) Shein (PERSON) Primark (LOCATION) Lefties (ORG) Britain (LOCATION) Spanish (ORG)

Originally published by The Guardian UK Read original →

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Bots and bargains: Zara owner launches cut-price Lefties in UK to rival Primark

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