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Apple TV now costs $14.99 a month after its fourth price hike in four years

Apple TV now costs $14.99 a month after its fourth price hike in four years
The Verge Friday 28 August 2026, 13:47 UTC By Stevie Bonifield 1 min read
Key Points

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's other subscription services, from $19.95 per month to $21.95.

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's other subscription services, from $19.95 per month to $21.95.

According to Deadline and Variety, the price change is effective immediately, and current subscribers will be notified of it before their next bill.

This price hike comes almost exactly a year after Apple last increased its Apple TV subscription fe …

Read the full story at The Verge.

Apple TV (ORG) Apple (ORG) Variety (ORG) Apple One (ORG)
Originally published by The Verge Read original →

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