Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Technology › Why some AI ads fail while others succeed
Technology

Why some AI ads fail while others succeed

Why some AI ads fail while others succeed
Phys.org Monday 31 August 2026, 19:20 UTC 1 min read
Key Points

Artificial intelligence can create realistic depictions of just about anything, but that does not mean advertisers should lean on the technology, according to a study led by University of Mississippi professors.

Artificial intelligence can create realistic depictions of just about anything, but that does not mean advertisers should lean on the technology, according to a study led by University of Mississippi professors.
AI (ORG) University of Mississippi (ORG)
Originally published by Phys.org Read original →

Related Stories

Nepal disaster: fake and AI images flood social media as deaths mount

Nepal disaster: fake and AI images flood social media as deaths mount To display this content from YouTube, you must enable advertisement tracking and audience measurement. Modified: As deadly floods hit the Nepal-China border, social media is being flooded with fake and misleading footage. In Truth or Fake, Vedika Bahl goes through viral videos falsely linked to the disaster, including AI-generated content and old recycled footage from India, Chile and Alaska.

France 24 12m ago

FTC and 22 States Sue Amazon Over Advertising Practices

Regulators say the e-commerce giant forced millions of advertisers to pay more than they should have. The company denies the claims.

NYT Technology 16m ago

Hollywood Must Learn From Microdramas

Bloomberg Opinion columnist Catherine Thorbecke says Hollywood should study China's low-budget microdrama model rather than repeat Quibi's costly mistake. The format has become a multibillion-dollar global industry, and America's window to compete is shrinking.

Bloomberg Technology 21m ago

T. Rowe Price CIO on the AI Trade, Inflation and Yields

Sebastien Page, T. Rowe Price’s CIO and co-head of global investments, discusses the outlook for financial markets, the AI trade and the factors impacting bond yields with Romaine Bostick on "Bloomberg The Close."

Bloomberg Technology 23m ago