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Summer box office 2026: what can we learn from the hits and misses?

The Guardian UK Tuesday 01 September 2026, 09:00 UTC By Benjamin Lee 1 min read
Key Points

It was a bumper season for Hollywood, almost back to pre-pandemic levels, with Tom Holland blockbusters winning out, but there was still a string of disappointmentsAs the world continued to burn and temperatures reached worrying highs, most of us decided to take refuge in the cinema this summer. It provided some relief for audiences, but even more so for the industry at large, with the season pushing past the magic $4bn mark to become the biggest since 2019, up 20% from last year. There were...

It was a bumper season for Hollywood, almost back to pre-pandemic levels, with Tom Holland blockbusters winning out, but there was still a string of disappointments

As the world continued to burn and temperatures reached worrying highs, most of us decided to take refuge in the cinema this summer. It provided some relief for audiences, but even more so for the industry at large, with the season pushing past the magic $4bn mark to become the biggest since 2019, up 20% from last year. There were the expected hits (Spider-Man never misses), but there were also unprecedented breakouts (we were obsessed with Obsession) and surprise underperformers (are kids Minions-ed out?)

So at the end of a season with epic highs and cavernous lows, what lessons can Hollywood learn?

Continue reading...
Hollywood (LOCATION) Tom Holland (PERSON) Minions-ed (ORG)
Originally published by The Guardian UK Read original →

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