Entertainment
Engagement-driven curation can trap culture consumers in 'overfamiliarity,' leading to less long-term satisfaction
Key Points
Sometimes you can be too good at your job. Take streaming services, like Spotify or Netflix. With engagement as their main goal, their recommendation algorithms typically identify the content a user engaged with most in the recent past and efficiently suggest more of the same.
Sometimes you can be too good at your job. Take streaming services, like Spotify or Netflix. With engagement as their main goal, their recommendation algorithms typically identify the content a user engaged with most in the recent past and efficiently suggest more of the same. Content and genres that received limited engagement over a few weeks or months typically get dropped.