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To promote climate action, emotion may matter more than information

To promote climate action, emotion may matter more than information
Phys.org Tuesday 01 September 2026, 22:40 UTC 1 min read
Key Points

Every year, public authorities and nongovernmental organizations spend millions on communication campaigns designed to encourage people to take action on climate change. But which strategies work best? Should campaigns rely on fear or positive messages, prioritize facts or appeal to emotions, and focus on words or visuals?

Every year, public authorities and nongovernmental organizations spend millions on communication campaigns designed to encourage people to take action on climate change. But which strategies work best? Should campaigns rely on fear or positive messages, prioritize facts or appeal to emotions, and focus on words or visuals?
Originally published by Phys.org Read original →

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