Street style inspires Brits more than celebrities

Street style inspires Brits more than celebrities Brits are more likely to seek street style inspiration from strangers than from celebrities or influencers — and some spend over an hour hunting down outfits they spot in real life. Brits are more likely to draw style inspiration from strangers on the street than from celebrities and influencers. A poll of 2,000 adults revealed that 41% have at some point felt envious of someone sporting an outfit they wished they could carry off themselves. Despite this, 52% would feel uncomfortable approaching a stranger to ask where they sourced a particular item of clothing. This is despite the fact that 41% consider it a compliment when someone asks about where their clothes or accessories are from. The research, commissioned by Samsung to mark the launch of its Galaxy Z Fold8 highlight featuring Circle to Search with Google - which helps users find and shop outfits they spot in seconds - found that 30% frequently see an item and immediately want to track down where it's from. However, 30% would rather turn to the internet and attempt to describe the item instead of asking someone directly. As a result, people have spent on average an hour and 14 minutes searching for an outfit or specific item they spotted in real life and fell in love with. Samsung enlisted radio presenter Mollie King for a street style video shoot in London - which was voted the UK's most stylish city by 49% of Gen Z and Millennials - exploring the looks, trends, and everyday inspiration shaping the way people dress. Mollie King said: “I’ve always loved how personal style can say so much about someone before they’ve even spoken. “We’ve all had those moments where you spot an amazing outfit and immediately want to know where it’s from, so taking to the streets of London and turning that curiosity into simple, easy fashion discovery was a really lovely way to bring that to life.” Style inspiration is coming from everywhere, whether from friends and family (21%) or street style (18%). Many are also influenced in their fashion choices by what they see on their screens, either via social media (25%) or TV and films (20%). Among Millennials and Gen Z specifically, even the commute (21%) and office (19%) are shaping what they wear. Social media has also become a personal style archive, with 25% often saving posts, screenshots, or images of outfits they’d like to recreate or shop for later. But this rises higher to 57% of Gen Z and 40% of Millennials. The research also suggests technology is becoming part of the modern style journey, with 51% of all polled confirming they’d love a device that could help them pinpoint where looks are from. While it’s important to 33% that they’re able to transfer their saved looks and style inspiration when they switch to a new phone. Annika Bizon from the tech brand, which is highlighting its Smart Switch feature, making it simple to transfer everything from favourite apps and years of group chats to saved posts and shopping links, said: “Our research shows Brits are spending serious time trying to track down specific styles, so I think it’s a feeling many of us can relate to. “People no longer just want to admire those looks, they want to discover them and make them their own.”