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Google Avoids Ad Exchange Sale as Judge Orders Tech Integration

Bloomberg Technology Wednesday 02 September 2026, 14:32 UTC By Leah Nylen 1 min read
Key Points

Alphabet Inc.’s Google doesn’t have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals, a federal judge ruled Wednesday, in a move that saves the tech giant from a second bid to force a breakup.

Alphabet Inc.’s Google doesn’t have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals, a federal judge ruled Wednesday, in a move that saves the tech giant from a second bid to force a breakup.
Google Avoids Ad Exchange Sale (ORG) Google (ORG)
Originally published by Bloomberg Technology Read original →

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