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Behind the Making of the US Open's Famous Honey Deuce Cocktail

Bloomberg Markets Thursday 03 September 2026, 19:54 UTC 1 min read
Key Points

Aleco Azqueta, global VP of Marketing for Grey Goose at Bacardi, said that he loves that tennis fans get to take home a bit of US Open history when they buy an iconic Honey Deuce drink (and cup) at the tournament. Azqueta said that the drink has grown to be part of the 'center' of the US Open and creates 'moment of connection' for visitors.

Aleco Azqueta, global VP of Marketing for Grey Goose at Bacardi, said that he loves that tennis fans get to take home a bit of US Open history when they buy an iconic Honey Deuce drink (and cup) at the tournament. Azqueta said that the drink has grown to be part of the 'center' of the US Open and creates 'moment of connection' for visitors. (Source: Bloomberg)
Marketing for Grey Goose (ORG) Bacardi (ORG) US Open (EVENT) Azqueta (PERSON) the US Open (EVENT) Bloomberg (PERSON)
Originally published by Bloomberg Markets Read original →

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