Kardashian curves: M&S launches £28 bodysuit with exaggerated hip padding

The Guardian Business Saturday 05 September 2026, 11:00 UTC By Chloe Mac Donnell 1 min read

Key Points

The ‘hip boost’ aims to create hourglass silhouette, much like Kim Kardashian’s shapewear brand’s padded shortsFor decades shapewear has been used to compress and cinch. But now there is a sub-genre emerging. Rather than shrinking a silhouette, it aims to add inches.

The ‘hip boost’ aims to create hourglass silhouette, much like Kim Kardashian’s shapewear brand’s padded shorts

For decades shapewear has been used to compress and cinch. But now there is a sub-genre emerging. Rather than shrinking a silhouette, it aims to add inches.

This week M&S launched a bodysuit that features exaggerated padding at the hip allowing the wearer to create an hourglass shape, or at least the illusion of one.

Kardashian (PERSON) M&S (ORG) Kim Kardashian’s (PERSON)

Originally published by The Guardian Business Read original →

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Kardashian curves: M&S launches £28 bodysuit with exaggerated hip padding

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