With melanoma cases rising, the UK must learn from public health campaigns elsewhere
New climate risks bring with them new health risks. An exceptionally warm and dry summer in Europe meant that outdoor workers, and those who choose to spend leisure time in the sun, were confronted more directly than usual by the need to protect their skin from ultraviolet (UV) radiation, as well as avoid dehydration and overheating. In the UK, the annual total of new melanoma cases was reported to have risen above 20,000 for the first time earlier this year (the two most common forms of skin cancer, basal cell and squamous cell carcinoma, are less dangerous).
As with other cancers, the increase in cases reflects an ageing and a growing population. A third of those diagnosed with cancer in the UK are over 75. But with the NHS struggling to cope with the number of those seeking treatment, and melanoma the fifth most common cancer – after prostate, breast, lung and bowel (and excluding other skin cancers) – there are growing calls for behaviour change aligned to stronger public health measures. In May, a group of MPs proposed a ban on advertising sunbeds, which – along with sunburn and tanning – are linked with a raised risk of skin cancer. Last year, a group of experts advocated banning their commercial use altogether, as in Australia and Brazil.
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