Science
Brits take 5 selfies before getting the perfect one, study reveals
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Brits take 5 selfies before getting the perfect one, study reveals A Samsung survey of 2,000 UK adults found that 32% admitted they rarely get the perfect selfie right first time Brits take an average of five selfies before landing on one they're actually happy with, according to research. The survey of 2,000 adults found that while 18% are generally satisfied with their very first shot, 32% admitted they rarely get it right the first time. As a result, 35% admitted their camera roll is...
Brits take 5 selfies before getting the perfect one, study reveals
A Samsung survey of 2,000 UK adults found that 32% admitted they rarely get the perfect selfie right first time
Brits take an average of five selfies before landing on one they're actually happy with, according to research. The survey of 2,000 adults found that while 18% are generally satisfied with their very first shot, 32% admitted they rarely get it right the first time. As a result, 35% admitted their camera roll is packed with multiple versions of almost exactly the same picture.
When it comes to capturing the perfect memory, for 83%, making sure everyone fits inside the frame is one of the biggest priorities.
Other important ingredients for an ideal picture, and potential reasons to retake, include getting everyone looking at the camera (77%). As well as capturing a natural moment (75%), finding the most flattering angle (65%), and getting the lighting right (63%).
The research was commissioned by Samsung to mark the launch of the Galaxy S26 FE with an enhanced 12MP front camera with a wider view and Photo Assist, giving users greater flexibility when capturing and editing photos and videos.
Someone looking away from the camera (28%) or blinking (29%) are two of the biggest issues amateur photographers face when trying to get the perfect group shot.
A further 22% have discovered only after taking the picture that someone has been partially cut out of the frame or completely hidden behind someone else.
This ratio changes depending on who is behind the camera, with Gen Z revealed as the biggest selfie perfectionists, taking an average of six shots before settling on one. Dropping to five for Millennials, four for Gen X, and three for Boomers.
However, the quest for the perfect group selfie can test everyone’s patience, as the average person is prepared to stand around for only three minutes while a friend repeatedly retakes a group shot.
An impatient 26% admitted they start getting irritated in under a minute, with the average irritation point being just four attempts.
There is usually one person in their friendship group or family who takes charge of the camera, according to 43%. When not in control themselves, 19% have insisted on seeing a picture before they’ll approve it. Others (18%) have at some point asked for another attempt because they didn’t like how they looked.
Gen Z are the fussiest generation, as 11% admitted they have vetoed a picture altogether. While the same number of all polled (11%) have at some point kept everyone standing around while they tried to get a better shot.
And sometimes the maths simply doesn’t work, as 29% have given up on taking a group selfie altogether because they couldn’t fit everyone into the frame.
Annika Bizon from Samsung said: “Our research shows that a top selfie frustration is missing people in the shot.
“Whether it’s a family gathering, holiday memory, or night out with friends, we’ve all taken endless versions of the same photo just to get everyone in frame.”
TOP 10 REASONS BRITS RETAKE A SELFIE:
- They don’t like how they look
- They don’t like their expression or smile
- Someone is cut out, hidden, or they can’t fit everyone in
- The angle isn’t flattering
- The lighting isn’t right
- Someone else’s expression or smile doesn’t look right
- Someone else doesn’t like how they look
- The background, framing, or composition isn’t right
- Wanting a different pose or angle
- Wanting more options to choose from