Business & Finance
e.l.f. Beauty Sees Skincare as Growth Engine
Key Points
Beauty's roots are in color cosmetics, the company has recently focused on building its skincare portfolio: since 2022, its launched an in-house skincare line and acquired two other brands (most recently Hailey Bieber's Rhode for $1 billion in 2025). On Bloomberg Chief Future Officer, CFO Mandy Fields and CEO Tarang Amin discuss e.l.f.'s strategy with Scarlet Fu.
While e.l.f. Beauty's roots are in color cosmetics, the company has recently focused on building its skincare portfolio: since 2022, its launched an in-house skincare line and acquired two other brands (most recently Hailey Bieber's Rhode for $1 billion in 2025). On Bloomberg Chief Future Officer, CFO Mandy Fields and CEO Tarang Amin discuss e.l.f.'s strategy with Scarlet Fu. (Source: Bloomberg)