Entertainment
Grab Singapore apologises over microdrama ad that raised passenger safety fears
Key Points
Grab Singapore has apologised after a new promotional series formatted like popular Chinese microdramas raised concerns over personal boundaries and passenger safety in the city state. Titled I Fell In Love With My Grab Driver, the video campaign stars local actress-model Regina Lim as Emily, a widow stretched thin by the demands of her children and mother. The campaign’s trailer, released on Friday, shows Emily meeting Grab driver Henry – played by Singaporean actor-singer Glenn Yong – when...
Grab Singapore has apologised after a new promotional series formatted like popular Chinese microdramas raised concerns over personal boundaries and passenger safety in the city state.
Titled I Fell In Love With My Grab Driver, the video campaign stars local actress-model Regina Lim as Emily, a widow stretched thin by the demands of her children and mother.
The campaign’s trailer, released on Friday, shows Emily meeting Grab driver Henry – played by Singaporean actor-singer Glenn Yong – when he...