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How Jenny Nguyen is Growing Women’s Sports from a Bar

Bloomberg Markets Thursday 10 September 2026, 09:07 UTC 1 min read
Key Points

Sports bars are a $2 billion industry, and women’s sports overall are now a $3 billion global industry. But there was a major gap in the market where the two intersected: Until 2022, there weren’t any dedicated sports bars solely dedicated to playing women’s sports on the TVs. Jenny Nguyen set out to change that.

Sports bars are a $2 billion industry, and women’s sports overall are now a $3 billion global industry. But there was a major gap in the market where the two intersected: Until 2022, there weren’t any dedicated sports bars solely dedicated to playing women’s sports on the TVs. Jenny Nguyen set out to change that. In this episode of The Deal, Jenny tells Alex Rodriguez and Jason Kelly how she founded The Sports Bra in Portland, Oregon, and why she decided to open the business to franchising across the country. They also talk about what she’s doing to create new fans from the barstool and how she was able to get major investors like Alexis Ohanian and Renee Montgomery on board. (Source: Bloomberg)
Jenny Nguyen (PERSON) Growing Women’s Sports (ORG) Bar Sports (ORG) Jenny (PERSON) Alex Rodriguez (PERSON) Jason Kelly (PERSON) The Sports Bra (EVENT) Portland (LOCATION) Oregon (LOCATION) Alexis Ohanian (PERSON) Renee Montgomery (PERSON) Bloomberg (PERSON)
Originally published by Bloomberg Markets Read original →

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