Business & Finance
How LV Lost Millions by Winning a Trademark Dispute in China
Key Points
A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label. While the broader downturn in the Asian powerhouse has slammed all luxury brands, LVMH Moët Hennessy Louis Vuitton SE’s flagship label was the worst hit in July and August, people familiar with the matter said.
A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label. While the broader downturn in the Asian powerhouse has slammed all luxury brands, LVMH Moët Hennessy Louis Vuitton SE’s flagship label was the worst hit in July and August, people familiar with the matter said. (Source: Bloomberg)