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Reform UK spending on Facebook ads surged before May elections

The Guardian UK Wednesday 27 May 2026, 11:00 UTC By Michael Savage Media editor 1 min read
Key Points

Reform UK significantly increased its spending on Facebook advertisements in the final weeks leading up to the May elections. During the last two weeks of the campaign, the party spent £252,000 on its main Facebook pages. This spending was noted as part of the growing financial strength of Nigel Farage's party.

Party spent £252,000 in last two weeks of campaign on its main Facebook pages compared with Labour’s £276,000

Reform UK ramped up the funding and sophistication of its political Facebook ads in the final weeks of campaigning for the May elections, in a sign of the growing financial muscle of Nigel Farage’s party.

There were several days in the fortnight before the party’s breakthrough electoral performance when Reform spent more than any other party on the influential platform.

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Originally published by The Guardian UK Read original →

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