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Chester Zoo makes urgent change after offering 'child predator tour' for £25
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Chester Zoo makes urgent change after offering 'child predator tour' for £25 The wording for Chester Zoo's 'child predator tour' tickets has now been changed, with a spokesperson saying the error was due to a default naming system issue One of the UK's biggest zoos has been ridiculed online after advertising a "child predator tour" on its website. The blunder was made by Chester Zoo, which offered a 90-minute bus tour with "child predator tour" tickets available for £25 and "adult predator...
Chester Zoo makes urgent change after offering 'child predator tour' for £25
The wording for Chester Zoo's 'child predator tour' tickets has now been changed, with a spokesperson saying the error was due to a default naming system issue
One of the UK's biggest zoos has been ridiculed online after advertising a "child predator tour" on its website.
The blunder was made by Chester Zoo, which offered a 90-minute bus tour with "child predator tour" tickets available for £25 and "adult predator tour" tickets available for £30.
The Predator Tour is a guided tour taking visitors around 130 acres of land to spot "some of the world's best predators".
This includes Sumatran tigers and Komodo dragons and the experience was available to children aged four or over. The choice of words attracted strong reaction online, with many social media users ridiculing the zoo.
One said: "Let's all go to Chester Zoo for the... child predator tour." Another added: "When your marketing team doesn’t think through the naming process: 'one child predator tour please'."
Another said: "Crazy - Chester Zoo calling the child ticket for their Predator and Prey guided walk tour a 'Child Predator Tour'."
The zoo quickly changed the unfortunate wording, with tickets now only listed as "Child Tour" and "Adult Tour".
The zoo's Predator Tour page reads: "Encounter some of the world’s best predators right here at Chester Zoo, as you travel around our 130 acres on your very own tour bus.
"Discover how we encourage our animal predators to exhibit natural behaviours through enrichment! Visit Dragons in Danger where you’ll learn how Komodo dragons use their tongue to detect their next meal."
A zoo spokeswoman explained the error was "due to our default naming convention in our system", but when this was spotted, it was "quickly changed".