Sydney Sweeney’s prediction ad is cynical, unhealthy and reveals plenty about modern sports | Jane McManus

The actor’s latest promotion has stirred outrage but will no doubt benefit the prediction markets hoping to lure in young menPrediction markets are a cynical business. Many customers will lose money, and the real product may just be the delightful dopamine hit that comes in that brief window between placing a bet and its outcome – which is statistically more likely to be a disappointment than a victory. So the bettor has to think they are buying more than their own fleecing.