Nasty Gal shuts website after fast fashion brand is sold by Debenhams for £12million

Nasty Gal shuts website after fast fashion brand is sold by Debenhams for £12million It means shoppers can currently no longer order its clothing through its website, though its collections remain on sale through Debenhams Fashion brand has Nasty Gal has closed its website after it was sold off by Debenhams this week. It means shoppers can currently no longer order Nasty Gal clothing through its website, though its collections remain on sale through Debenhams. The Nasty Gal website now features a message telling shoppers to “watch this space”. There is also a link to a returns portal, if customers wish to make returns. It comes after Debenhams this week sold Nasty Gal to White Space Group, which also owns Von Dutch, in a deal worth $16million (£12million). Dan Finley, group chief executive for the company said: “Our turnaround continues at pace. The disposal of this non-core asset aligns with our strategy and further strengthens the balance sheet following the £90m sale of our Sheffield Distribution Centre.” The acquisition came after the brand had filed for so-called chapter 11 bankruptcy protection in the US. Nasty Gal was founded in 2006 by American entrepreneur Sophia Amoruso, whose autobiography was adapted into the Netflix series Girlboss. The company started life as an eBay store but went on to be launched as its own standalone website in 2008, with Amoruso leaving the company in 2015. Nasty Gal went bankrupt in 2017 and was purchased by fast fashion giant Boohoo for for $20million (£14.8million). Boohoo Group bought Debenhams in 2021 and later renamed the entire parent company to Debenhams Group. Debenhams is currently in the middle of a turnaround, as part of wider plans to return the company to profit. It made a pre-tax loss of £108million for the last financial year, but this was reduced from the £326million loss reported the prior year. Chief executive Dan Frinley said the group’s turnaround “continues at pace” and that the Nasty Gal sale “aligns with our strategy and further strengthens the balance sheet”. Boohoo and Debenhams offer a range of products from sub-brands like Karen Millen, Oasis, Warehouse and Dorothy Perkins. This follows Debenhams announcing the sale of its Sheffield warehouse to Primark in a £90million deal last week. Primark plans to use the site to support home deliveries. The company did not specify when home delivery would start but said it would come “in the future” for England, Scotland and Wales.