OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads

OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads Sept 16 : OpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat with, stepping up its push into the increasingly competitive market for AI-driven marketing. Here are more details: • The Sponsored Agents feature will let users start conversations with business-sponsored agents and visit a business's website after interacting with ads in ChatGPT. • The agents will be clearly labeled and remain separate from ChatGPT's independent responses and the user's original chat, OpenAI said. • The feature is being tested with select U.S. advertisers, the AI giant added. • Meanwhile, the ChatGPT Ads Manager plugin will let advertisers use natural-language prompts to create, update and analyze campaigns, turn a website or campaign brief into a campaign, review performance and receive recommendations. • Ads Manager can suggest copy and images based on an advertiser's landing page and campaign objective. • An optional AI text-customization feature can tailor existing headlines and descriptions to the context of a conversation and translate copy into a user's preferred language. • HubSpot is OpenAI's first customer relationship management, or CRM, partner, while Shopify is its first e-commerce partner. • The Shopify app will be launched internationally in markets where ChatGPT Ads is available, beginning September 23.