How TikTok is Reshaping the Perfume Business

Bloomberg Technology Thursday 17 September 2026, 15:10 UTC 1 min read

Key Points

Interparfums CEO Jean Madar explains why tariff uncertainty isn’t slowing the company’s US ambitions, how TikTok and e-commerce are transforming the way consumers buy fragrance, and why men’s scents could be one of beauty’s biggest growth opportunities.

TikTok (ORG) Jean Madar (PERSON) US (LOCATION) Bloomberg (PERSON)

Originally published by Bloomberg Technology Read original →

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How TikTok is Reshaping the Perfume Business

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