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How India Turned Cricket Into A Billion Dollar Business

Bloomberg Markets Sunday 20 September 2026, 16:16 UTC 1 min read
Key Points

Sep 20th, 2026 How India Turned Cricket Into A Billion Dollar Business India’s obsession with cricket has helped turn the Indian Premier League into one of the world’s most valuable sports leagues, attracting foreign investors like Blackstone. With only 10 teams serving a country of roughly 1.5 billion people, investors see scarcity, rising media consumption and India’s economic growth as powerful drivers of team valuations.

Sep 20th, 2026 How India Turned Cricket Into A Billion Dollar Business India’s obsession with cricket has helped turn the Indian Premier League into one of the world’s most valuable sports leagues, attracting foreign investors like Blackstone. With only 10 teams serving a country of roughly 1.5 billion people, investors see scarcity, rising media consumption and India’s economic growth as powerful drivers of team valuations.
Indian (ORG) Blackstone (ORG) India (LOCATION)
Originally published by Bloomberg Markets Read original →

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