Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Technology › Apple Is Developing New Fitness Tracker Aimed at Rivaling Whoop
Breaking News

Apple Is Developing New Fitness Tracker Aimed at Rivaling Whoop

Bloomberg Technology Tuesday 22 September 2026, 16:21 UTC By Mark Gurman 1 min read
Key Points

Apple Inc. is developing a screenless health and fitness tracker similar to Whoop Inc.’s wrist-worn device, part of an effort to rethink its smartwatch lineup and add new wearable technologies.

Apple Inc. is developing a screenless health and fitness tracker similar to Whoop Inc.’s wrist-worn device, part of an effort to rethink its smartwatch lineup and add new wearable technologies.
Apple (ORG) Rivaling Whoop Apple Inc. (ORG) Whoop Inc.’s (ORG)
Originally published by Bloomberg Technology Read original →

Related Stories

Trump discloses more than 1,100 July trades, including up to $25 million sales of Microsoft and Amazon

President Donald Trump disclosed more than 1,100 securities transactions made on his behalf in July, including sales of as much as $25 million each of Microsoft and Amazon shares, as his sprawling investment portfolio underwent another month of heavy trading. The 1,156 purchases and sales totaled between roughly $79 million and $270 million, according to a CNBC analysis of Trump's latest financial disclosure. Purchases totaled at least $43.6 million, while sales totaled at least $35.6...

CNBC 18m ago

Legora in Talks to Raise Funds at a Roughly $8.5 Billion Value

Legora is in talks for a new funding round that could value the legal tech startup at around $8.5 billion, according to people familiar with the effort.

Bloomberg Technology 21m ago

Security-Update: Nukleare Abschreckung ohne die USA? – mit Claudia Major

Listen on Spotify Apple Music Amazon Music Milliardeninvestitionen in neue F-35-Kampfjets und Tomahawk-Marschflugkörper sollen die deutsche Verteidigung stärken. Doch hinter den Kulissen wächst eine existenzielle Sorge: Wie sicher ist Europas nuklearer Schutzschild noch, wenn die USA als Garantiemacht wegfallen? Angesichts offener russischer Drohungen steht die gesamte Sicherheitsarchitektur des Kontinents auf dem Prüfstand.

Politico EU 22m ago

Apple is reportedly working on a Whoop-like fitness tracker

The Whoop MG fitness band. | Photo by Amelia Holowaty Krales / The Verge Apple is working on a new fitness tracker with a screenless design, similar to the one made by Whoop, according to a report from Bloomberg.

The Verge 23m ago