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Disney+ Price to Jump 13% as Soon as Wednesday

Bloomberg Markets Wednesday 23 September 2026, 18:28 UTC 1 min read
Key Points

Walt Disney Co. is raising prices on several of its streaming subscriptions, with users being notified as early as Wednesday, according to people familiar with the matter. Bloomberg Intelligence US Media Analyst Geetha Ranganathan discusses the price jump and what it signals for the company and the broader streaming market.

Walt Disney Co. is raising prices on several of its streaming subscriptions, with users being notified as early as Wednesday, according to people familiar with the matter.  Bloomberg Intelligence US Media Analyst Geetha Ranganathan discusses the price jump and what it signals for the company and the broader streaming market. (Source: Bloomberg)
Walt Disney Co. (ORG) Bloomberg Intelligence US Media (ORG) Geetha Ranganathan (PERSON) Bloomberg (PERSON)
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