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Apple Explores Screenless Fitness Tracker to Rival Whoop

Bloomberg Technology Wednesday 23 September 2026, 19:25 UTC 1 min read
Key Points

Apple is exploring a new screenless health and fitness tracker designed to compete with devices from Whoop and Oura, Bloomberg’s Mark Gurman reports. The device could offer longer battery life and make sleep and workout tracking easier than with an Apple Watch. Gurman discusses the project as part of a broader rethink of Apple’s wearables lineup, alongside new smart-home products, smart glasses and other devices in development.

Apple is exploring a new screenless health and fitness tracker designed to compete with devices from Whoop and Oura, Bloomberg’s Mark Gurman reports. The device could offer longer battery life and make sleep and workout tracking easier than with an Apple Watch. Gurman discusses the project as part of a broader rethink of Apple’s wearables lineup, alongside new smart-home products, smart glasses and other devices in development. He joins Ed Ludlow on "Bloomberg Tech." (Source: Bloomberg)
Apple Explores Screenless Fitness Tracker (ORG) Whoop Apple (ORG) Whoop (PERSON) Oura (PERSON) Bloomberg (ORG) Mark Gurman (PERSON) Apple Watch (ORG) Gurman (PERSON) Apple (ORG) Ed Ludlow (PERSON) Bloomberg Tech (ORG)
Originally published by Bloomberg Technology Read original →

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